How it works

AI does the repetition. People hold the responsibility.

Choose the management level first, attach optional capabilities second, and approve any quoted extra work before it begins.

01

Initial conversation

Rani learns what the business needs, how often the website changes and what the current website is holding back.

02

Management plan

SwiftNest confirms the subscription level, page structure, managed update allowance, responsibilities and exclusions.

03

Optional capabilities

CMS editing, Website Tools, professional email, AI features and other add-ons are scoped separately where useful.

04

Content collection

The customer supplies approved business information, images and safe account-access arrangements.

05

Build direction

Rowan prepares the website structure, visual direction and technical instructions.

06

AI-assisted production

SwiftNest’s AI-assisted systems perform much of the repetitive design, development and setup work.

07

Human review and QA

Rowan reviews the output, corrects problems and tests functionality, responsiveness, accessibility and technical quality.

08

Private preview

The customer reviews the working website and provides consolidated feedback.

09

Written approval and launch

Nothing is published, purchased or added as chargeable work until the required written approval is recorded.

10

Ongoing care and updates

Technical maintenance continues automatically, while requested updates follow the selected management allowance and approved add-ons.

Quality gates

AI-assisted work is reviewed, tested and approved before publishing.

  • Management plan, add-ons, written scope and exclusions confirmed
  • Client-controlled account ownership confirmed
  • Content and image rights confirmed
  • Rowan directs the technical work and reviews the output
  • Functionality, accessibility and mobile layout tested
  • Private preview supplied
  • Consolidated revisions recorded
  • Backup, domain and rollback checks completed
  • Written customer approval recorded before launch